Traffic to your e-commerce business website may be flowing freely, but you have to convert those visits into sales. From pricing to product features to site navigation, sales increase is every large and small business’s primary goal. For instance, your wholesale clothing business website needs to be well laid out, neat, and clear to encourage site visitors to purchase. As a business owner, know your goals and measure your performance against them to view where you stand. Learn how to develop strategies to retain clients and contact prospects. These tips will make your wholesale clothing business stand out.
● Know Your Customers
Create a detailed buyer persona for existing and prospective clients. Reach the ideal buyer by knowing about their demographic profile and then formulating primary and secondary objectives to meet their needs. Ask yourself what motivates them to choose your products and services, then reach them through marketing and sales messages. If you already have set up a website, check your Google Analytics to gather information about visitors’ age, gender, main interests, etc.
● Free Giveaways
A “buy one get one” slogan tends to draw peoples’ attention more often. This gesture makes them loyal and refer to your solutions. Remember, people love gifts. For instance, if you are in the software business, give free trials before purchasing because online sales are highly competitive. Therefore, stand out by having an additional provision for your products and services by creating brand-specific content to increase visibility. Besides, supplement written content with videos, infographics, downloads, and images. Importantly, have formats compatible with many devices.
● Showcase Recommendations
Word of mouth is an essential marketing approach. A buyer trusts more experience given by another than the brand itself. So, encourage your clients to post your services and products on their social networks by providing a sharing button on your website to increase traffic. Also, allow story sharing since testimonials help new visitors connect with your brand.
● Email Marketing
Have a direct and personal communication with your audience through subscriptions and newsletters. Collect a database of your subscribers and group them to personalize communication. Always start by welcoming them to your platform and sending the first presentation and developing customer loyalty. Understand an individual’s stage and offer a sensible journey. The emails should support various formats so that a client can view them from any device and always respond to your clients’ inquiries promptly. Follow up emails carefully and don’t end at just closing the sale. Instead, be thoughtful, considerate, and genuinely ask the customers’ experiences.
Furthermore, give detailed summaries of buyer’s purchases, order number, tracking, and transit information. Paying attention to the customer builds loyalty; they will, in turn, praise your products and services to their friends.
● Quality Product Images
Invest in the best quality photographs to showcase your products and services online. A strong relationship exists between appearance and perception. Provide a wide range of images from every angle. A high-resolution picture attracts visitors to your site and prompts them to buy.
● Optimize Your Online Store
This is an excellent platform to contact customers directly since you get valuable information about them. Give your e-commerce exceptional design for the user’s convenient navigation. Further, consider that most purchases today are made directly from mobile phones; therefore, be easily reachable. Your sites’ response and loading time should be short. Adopt search engine free and paid optimization for easy reachability.
● Active Social Media Engagement
Increasing brand awareness, customer satisfaction, and sales is possible by talking directly to prospects on social platforms. It feels good to a client when they tweet at a company or comment on a company’s social media page, and the company responded personally. As a brand, provide quick, honest answers to questions posed by potential buyers.
● Provide Various Payment Methods
Customers can pay through credit cards, PayPal, mobile money, and Google wallet. Make this process convenient and easily available to your clients. Let them have a list to choose from; each one has their own preference. 80% of customers agree that payment options impact their purchasing decisions. You increase sales when buyers easily give you their money. Utilizing a modern payment gateway can help you accept multiple types of online payment, easily.
Never assume your prospective customers know your products and services. Always put detailed information out there and respond to each inquiry and address every objection to avoid poor sales. Besides client concerns, anticipate every possible complaint that might arise and tackle each detail because the buyer will make an informed decision. Stick to how your product benefits the customer and not why your company is awesome.
Online sales are competitive. Thus, consistency is vital for excellence. Customers have numerous choices to pick from; hence, stand out so that they go for what you are offering. Whatever strategies you apply to your wholesale clothing business, be specific to the kind of business you run. Place your site for people who are not familiar with your expertise, drive traffic by search engine optimization and watch your sales grow tremendously.