If you are about to create an Instagram fan page for your fashion brand, you can always rely on some of the proven tactics. More often than any time before, we see brands that skyrocket their online presence in a matter of only a few months. How is this possible? They know the secrets we share with you right here.
- Use your links wisely
Instagram stories are an ideal way to show off some of the best potential of your brand. At the same time, Instagram stories are perfect for link sharing. If you are the one with a keen eye for detail, you’ll spot how certain fashion brands include very discrete links that do not look like links. These are swipe buttons, “see more” options, and all other secret details that are part of the actions you may undertake. Each action leads you to the exact link with the product page.
- Ask questions in your Instagram stories
A question like “What is your favorite piece of clothing in the wintertime?” might be one of the examples of successful engagement with the Instagram audience. If you ask questions, your public will have more reasons to interact with your brand, and that is where the recognition starts. The more you interact with your audience, the more conversations you create, which leads to the ultimate online presence that speaks about the volume and size of your brand.
- Product updates
Products are the center of your attention as the brand owner. If you are having difficulties selling new products, you should pay more attention to product marketing. Here is where it all starts to get the new form and shape, especially when it comes to sales because product promotion is what plays the most relevant role in sales and conversions. Make sure that your products are constantly promoted to increase sales, which is your primary goal as a brand owner.
The point about product updates is crucial if you want to grow your business and expand your audience. Your products need to be considered as better than competitors’ products. If you have the right strategy, you can form the product promotion tactic that sells more and engages better with your audience.
- Speak to your public
It is not enough to only promote content or increase sales. You should speak to your public on a more personal level. If you look at certain brands, you can see how fashion trends increase in volume when more people are engaged in marketing campaigns.
Brands like Mango and Zara are putting their fans at the center of attention and create something that is appealing to each customer. They do it by constantly looking for ways to engage with people and hear their actual needs. Trends are created through constant marketing channels that listen to the necessities of the public. That is why brands apply tactics that attract the public to share their emotions, feelings, predictions, and thoughts about specific clothes or pieces of accessory.
Be creative in this area and post the content that will provoke people to share their opinion about your brand. This is where all the attention starts and this is the point where you can find out what works best and what brings the most results in your marketing tactics.
- Invite influencers
Influencers are the ultimate promoters of fashion brands. Depending on your budget and your actual needs, you can hire an influencer to promote your brand and increase the size of your fan page.
Influencers do marketing promotion through different channels, but one of the most appealing is definitely through Instagram stories. In these short stories, the content can be easily promoted in small segments, so the public can always get a portion of your brand product at a specific moment.
A good influencer will know how to promote these small segments and include your brand into the promotional marketing tactic. When you see the results, it will be the outcome of good influential marketing that is done with the right intention to increase the awareness of your fashion brand.
These tactics for creating an Instagram fan page for your fashion brand are not only productive. These are also effective in the long run when it comes to brand recognition and business increase. If you apply the mentioned tactics, your brand will certainly get to the point where you can see how the right approach can bring more people around your Instagram fan page.