Hailed as the pinnacle of clothes-making and fashion, it’s certain for Italian tailoring tradition to have some unique excellence that sets them apart around the world.
How the crafts of tailoring fit into the fast-paced modern culture? You are not the first to ask that question. Amidst the irresistible attraction of fast-fashion and the affordable price that comes with it, it is not an offense to think that tailoring is a craft that is on the verge of dying. But the reality is quite the opposite.
With a renewed focus on sustainability, people are starting to move out form fast-fashion. They want all the innovations that come with each latest trends, but they want it done on a crafty piece of suit or clothes. In search of clothes that exude elegance and finesse, they are once again falling in love with the great Italian tailoring tradition.
To that point, today, we dive into the world of Italian tailoring tradition and try to find out what exactly keeps it so relevant and useful in the ever-changing world of fashion design.
A Custom Ingrained into Being Italian.
Tradition is something that transmits from generation to generation. Often, it is what shapes the way we behave, we think, we imagine, and in general, we lead our life. While all the cultural traditions have something unique to offer, the most important characteristics of the Italian tradition is its penchant for arts, crafts, designs, and just about any other artsy things. Whether it’s wine, foods, jewellery, or fashion, the ‘Made in Italy’ tradition ensures it to be the finest in the world.
It is no different when it comes to Italian tailoring tradition. All the clothes and suits that it makes bring with it the generations of experience, design thinking, and excellence that is unrivaled anywhere in the world.
Personalization of Family-Owned Businesses.
Whether it’s a world-renowned tailoring brand or a tailor in a small corner shop, the chances are it’s owned by a family – whether first-born or a long line of descendants. So, the house style that made Italian tailoring so unique around the world continues to date, passed on to the newer generation with the love and care of a family.
Just look at Florence – a city renowned as the home of elegance since the middle ages. Even today, most of its prestigious tailors are family-owned; offering finely tailored suits and intricate embroidery learned naturally from their elders. The family values also dictate that each of the bespoke shirts or sartorial suits are made with love, affection, and care.
Passion for Innovation and Sustainability.
Whether it’s the classic Neapolitan, the gorgeous Milano, or the elegant Florentine tailoring tradition, you would always find it to continuously striving to innovate. With the use of new fabrics, ingenious cuts, and fittings, they remain relevant and trendy no matter the time and space.
Just check out the website of masons.it, a family-owned luxury tailor offering Italian finesse in sustainable and breathable jersey fabrics.