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Narrowing Focus: How to Find the Right Niche for Your Blog

Within WordPress (a leading source for web creation and blog hosting), 79.2 million new posts are produced by its users every month. That presents a lot of other content as competition for your blog. Any blog post you publish is fighting against millions of other web pages to be seen and engaged with by people online.

To give your blog its best chance, you need to find the perfect niche market for it. By narrowing your focus, you avoid getting lost in the crowd of a broad, general category. With a specific theme or category for your blog to identify with, it makes itself more credible and can be more easily found by those within the audience for which it is intended. Plus, the more credible your blog is seen to be and the more loyal audience that it has, the better its chances of being able to monetize itself as it grows.

Narrowing Focus: How to Find the Right Niche for Your Blog

Identify your passion.

What are your hobbies? When you find yourself with some coveted free time, what is the first thing you think to do? The answers to these questions are some of the first places to start in identifying your passion and how you will use it to create a relatable blog.

You also need to consider how much time you can spend developing content on a particular subject. After putting hard work into creating a blog, you should aim for it to last and succeed over a long period of time. Sure, you are passionate about the latest trends in home design now, but will you still be interested in that in a couple of years? Can you research, read, and write about that topic multiple days a week without tiring of it? Try to think of what has held your passion for some time already to know what could carry a blog of yours through the future.

Be an expert in your field.

Chances are high that you have heard the common saying, “Whatever you are, be a good one.” Make this common saying your personal blogging mantra and what compels you to find and stick to the proper niche. Whatever it is that you are writing about and developing content on, you need to be knowledgeable on the subject. When people read what you have to say, they need to feel confident that you are providing them with valuable, accurate, and useful information. Otherwise, they will have no incentive to revisit your blog in the future.

Also, make the domain name for your blog something that is relevant to your niche market and that encourages anyone who sees it to check out what there is behind the name. Whatever it is that you are presenting yourself an expert on with your blog, provide a hint of that in the words of your domain name. This will give web users a better chance of coming across your blog when looking for relevant things via search engine sites.

Fill a gap/meet a need within the market.

Do some research to find any blogs that may be similar to your own. What is it that they do not include? What part of the market are they missing the opportunity to reach and engage? Identify what lingering questions their audiences seem to have.

Or, if there really are not any blogs that are particularly similar than what you are wanting to do with yours, how can you best fill the gap? How can your blog connect with an unreached market? Can you get an edge on the competition using social media?

The perfect niche for your blog is essentially where your interests and knowledge meets what people want and what is needed in the market. Hone in on what your blog can best deliver to its audience through thoughtful, valuable, and original content that will truly engage the visitors to and followers of your blog.

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