We have already shared some inspiring business ideas for women entrepreneurs with you earlier. More and more brave women choose to be part of the business sector by starting up a clothing business. And, once they take the first step, there comes the biggest struggle, promoting the business. In order to survive and grow, the business needs customers. To get customers, you need to promote your business. Determining how to promote your business can be a challenge for many entrepreneurs.
Any new business needs to be promoted in order to get known. Even businesses that have been on the market for years, you should know that the promotional methods have changed a lot in the last few years. The way you sell your business is much more different than it was once. Many new businesses can’t afford to spend a big amount of money on marketing in the early stages of the startup. The good news is that business marketing doesn’t have to cost you a fortune. There are so many low-cost ways to promote your business.
Before the Internet, there were only a few ways to promote new businesses. Today in the era of the Internet and social media, there are endless opportunities for business marketing. Here we are sharing with you some of the most effective methods to get your brand out there.
Use local listing services
One way to promote your business is to register it with Google Places. That will allow your business to be found more easily on Google searches. Your business location will appear on Google Maps. And, it is so easy to do it. All you need to do is to fill out the form and register Then Google Places will verify your business through its confirmation process, which includes a phone call or snail email confirmation.
Embrace social media
Social media has become a necessary tool for promoting businesses online. You should set up a Facebook page for your business that is separate from your personal Facebook account. Also, you can have a direct channel with your consumers on Twitter. LinkedIn is another way how to promote your business. Learn how to promote your business on Instagram for free to get more followers who can become potential customers. In order to attract consumer’s attention, always mind including a good business description, keywords, business phone number, and a link to your website. Try to post information and pictures regularly. They should be interesting to the potential audience, so care to give your best when posting something new on.
SEO your company website
Having a working website is crucial for marketing your business. If you still have no business website, then you should set up it immediately. Depending on the business and what you sell, your website needs to include online brochures, catalogs, and information sources for your potential consumers. You can find a professional to custom-design your website. Or, you can set up your site using builders like Wix, Squarespace, or Godaddy which provide templates that will make it easier to create a basic website on your own. When choosing a template to set up a website, be sure that the design is responsive, which means it is easily readable both on desktop and laptop computers as well as on mobile devices.
Also, consider that search engine optimization is very important in the world of constant Googling. That is why you need to make sure your site is primed for performance on search engines. SEO is a set of practices that align your business with Google’s ranking algorithm. In other words, SEO helps the search engines understand the content of the pages, and link to you when someone searches for what you sell. In order to improve the SEO of your site try to use different titles for each page on the website, use phrases people search for in the page title…
Start a blog
The blog will help your company get its name out through followers in a more direct way. Just, have in mind that blogging’s major key is to update the blog with new information as frequently as possible. Having a blog that you don’t post new things on all the time is worse than not even having one. You don’t need to be a professional writer to have a blog, just to write some interesting information about themes related to your business. If you want to promote your business effectively then a blog is a cost-free way to do it.
One of the most popular methods to promote your business is by getting it advertised by micro-celebrities and influencers. Influencers are people who have a large follower base on Instagram or YouTube. Influencer marketing will help your business grow. It will also offer your business sales incentives. Just, consider in mind that influencers that have more than 100 000 followers can cost you an average of $763 per post.