When it comes to setting up a gym or fitness center, there are a lot of aspects that need your immediate attention. While the choice of equipment and location should be one of your priorities, you must never undermine the role of interior décor, theme, and branding, if you want to cater to an elite clientele.
We live in a world where social presence is a definite and indispensable part of our lives. Therefore, if you are planning to set up a fashionable gym or rather a boutique fitness center, adherence to the latest interior trends and theme selections are crucial.
In the subsequent sections, we shall take a closer look at three of the most pronounced factors that require consideration, provided you are looking to set up a fashionable gym or a trendy fitness studio.
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Décor
It might surprise you to see that we have placed décor higher than the choice of equipment when it comes to enlisting the setup essentials. For starters, almost every fitness studio has the same set of equipment and workout gear, albeit with a few enhancements, here and there. However, décor plays an important role when enticing the crowd is concerned.
Be it considering acrylic wall posters featuring fitness icons or using customized wallpapers for projecting the brand better, there are a lot of options that you can opt for, precisely for spicing up the interiors.
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Branding
When it comes to setting up a fitness studio, you need to scale beyond the competitors by resorting to effective branding techniques. Although promoting the gym over social media is a good option, it is no match to the highway hoardings, billboards with offers, and targeted flyers.
However, marketing materials for gyms and fitness studios need not be event specific and can be distributed, periodically. Another approach to branding your fashionable fitness studio is to use atypical business cards that are in sync with the theme of your setup.
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Theme
Every boutique fitness outlet resorts to a specific theme, to make the best use of the branding liberties. Despite placing this factor at the end of our discussion, we must understand that the décor plans and branding strategies are completely theme-centric. Therefore, if you are planning to set up a fashionable gym that is Instagram friendly, you must handpick a unique theme and build your marketing and décor strategy around the same.
Although you need to create a business plan, conduct surveys, and strategize the membership plans before setting up a gym, utmost attention must be given to three of the above-mentioned factors, for getting the most out of your establishment, especially in the long run.
