From a mohair blended cardigan with mixed stitches to a double-breasted coat made from brushed wool cloth, to a jumper with tulle and sequins, there is almost no end of all the styles that TWINSET Simona Barbieri has to provide to its consumers. The variety of products that they have to offer, along with the quality craftsmanship that appeals to even the most delicate shoppers have made the brand one of the most popular clothing brands worldwide.
TWINSET Simona Barbieri has expanded its work into a growing number of international markets. From Italy to so many points on the world’s map, the path has been nothing easy. But the team signing behind the TWINSET Simona Barbieri brand has done its best to grow and become what it is today. Today, TWINSET Simona Barbieri is providing outstanding online e-commerce as well.
Below, we invite you to meet the brand from its beginnings up to these days. We are sure that you will enjoy their success story as well as their outstanding and eye-catching collections. Explore even more of their collections on their official website. Meanwhile, enjoy the designs that marked the season and that we have selected for you in the gallery below.
The beginnings
TWINSET Simona Barbieri was found in Capri in 1987 by Simona Barbieri and Tiziano Sgarbi. In 1990 the brand was registered under the label TWINSET Simona Barbieri. It identifies the total look clothing collection dedicated to women. As a clothing company, they focused on the production of knitwear and female clothing both for the modern and elegant woman and the casual and cool woman. It is not a surprise that their collections are designed for a woman who is firm and with a strong character, and at the same time is sophisticated and elegant. The brand is trying to create collections that will full fill the desire of the most delicate female shopper alive. Their collections that play with the woman’s femininity with the use of romantic details and applications have soon gained the admiration of so many women around the world.
Tiziano Sgarbi and Simona Barbieri, the founders of TWINSET Simona Barbieri, are respectively the CEO and the creative director of the company. The production process of the company is entirely based on Capri Knitwear Company. TWINSET Simona Barbieri Company is equipped with the most advanced technological machines ever. Highly skilled technicians working in the company constantly follow all the stages of the production of the knitting process. What defines the brand as one of the most successful worldwide is research and tradition, style, and quality. When all the below listed combined with excellent customer service, it is not a surprise why the brand has become one of the most representative in Italy.
The customer
Founded in 1987 in Carpi, TWINSET Simona Barbieri is a premium clothing brand for women. It has a wide range of lines including small leather goods, shoes, accessories, and bags. Dedicated to the femininity of the most delicate women, the brand offers collections that can stop your breathing. The feminine point of view is captured in the elaborate and sophisticated knitwear that evoked the feeling of lace. Timeless romance and youngish spirit are the signatures standing behind the most eye-catching flower-printed collections that TWINSET Simona Barbieri offers to their consumers. Nowadays, the brand has launched its newest collection of statement garments for younger consumers as well.
The Challenges
TWINSET Simona Barbieri enjoyed a really great market in its native country, Italy. But, the brand and its dedication to success outside of the borders of Italy, saw an opportunity to attract more consumers worldwide. Their first intentions were to attract consumers from countries such as France, Poland, and Belgium. That includes not only selling in-store and online but also meeting consumers through diverse digital channels. Pinterest and TikTok are only a few of the online platforms where you can find the brand.
The solution
As TWINSET Simona Barbieri grew up and explored more digital channels to sell its collections, the company faced some additional complications. Managing the digital channels and refreshing product feeds manually was too challenging for their employees. That is why they turned to Highstreet.io to take advantage of its product feed management. This is a company that helps companies distribute and optimize data for all manners of channels and marketplaces. Since then, the results are more than visible. TWINSET Simona Barbieri is eyeing the number of fashion-conscious consumers. The brand is growing worldwide at an enormous speed.
The successful market story
TWINSET Simona Barbieri has experienced a really big success in their collections. Most of the collections are dedicated to the sophisticated woman out there. The romantic applications that embellish each of the collection’s garments, such as sequins, tulle, and embroidery with striking prints, as well as the bolder material including jeans, leather, and studs, made the collections unique and absolutely desirable. Following the success of the collections, TWINSET Simona Barbieri feel the need to open the first flagship store in 2000 in Reggio Emilia and Modena. After these two cities, the brand continued opening stores in locations such as Riccione, Forte dei Marmi, and Bari. In 2010 TWINSET Simona Barbieri opened its stores in some of the most important fashion centers in the world such as Milan, Florence, Rome, and Turin.
